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Colds are common, particularly in places where people live/work/study in close proximity.  When our first child started dormitory living at college (which generically has been referred to as 'a petri dish for viruses'), I learned that I needed to better equip my kids for this inevitable ailment. So, I delved into the clinical studies, sources such as the National Institutes of Health (NIH) & the international Cochrane Database, to discover what works to treat the common cold & what doesn't. I, then, prepared a zippered case labeled 'First Aid for the Common Cold' & charted a strategy of what over-the-counter medications to take, when & how to take them. 
 
My academic background is that I graduated with my master's & physician assistant (PA) degree from Duke University. Years prior to this, I received my bachelor's degree in nursing from Vanderbilt University. Now after working for over 18 years in healthcare as an advanced practice provider, I have seen how illness has a domino effect making everything harder.
 
Early treatment is important with any malady, even the common cold. Sound medical literature exists to justify this.  As appreciated in the making of this strategy & product, evidence-based medicine remains the key to best practices.
 
It can get confusing when you walk into a pharmacy. There are innumerable drug choices for cold symptoms. As my boss would say, “Stick to the KISS principle: Keep It Short & Simple.” Here is our well-researched, thoughtful formulation for cold relief, plain & simply. It cuts through the clutter of the cold relief aisle with a carefully curated remedy that simplifies the decision-making process & brings peace of mind.
 
Continuing with our goal to help people maintain health, Cold FAid®  partners with Families Fighting Flu. This national, non-profit organization dedicates resources & talent to raising awareness of the seriousness of influenza (aka the flu) & the critical importance of annual flu vaccinations for everyone six months & older. Like the common cold, the flu is a highly contagious viral infection but with a greater potential for life-threatening complications. To learn more, visit www.familiesfightingflu.org. Cold FAid® donates a percentage of proceeds to this life-saving organization.
 
Best wishes for continued great health,
Julie & all of us at Cold FAid®
    Julie Dickens, MHS, PA-C, BSN
   Founder of Cold FAid®