[Rochester, NY]—January 26, 2022—Cold FAid®, a business specializing in dispensing a cold relief kit which includes four over-the-counter medications, a research-based strategy and a mobile app, is proud to announce national certification as a Women’s Business Enterprise by the WBENC Metro NY, a regional certifying partner of the Women’s Business Enterprise National Council (WBENC).
WBENC certification offers Cold FAid® a network of resources for further growth and development specifically designed for women-owned businesses. This certification validates our commitment to provide an effective, innovative, quality product that contributes to public health. This is particularly essential in these times of heightened health awareness created by the COVID-19 pandemic.
The WBENC standard of certification implemented by the WBENC Metro NY is a meticulous process including an in-depth review of the business and site inspection. The certification process is designed to confirm the business is at least 51% owned, operated, and controlled by a woman or women.
By including women-owned businesses among their suppliers, corporations and government agencies demonstrate their commitment to fostering diversity and the continued development of their supplier diversity programs.
To learn more about Cold FAid®, please visit coldfaid.com.
About Cold FAid®:
Founded in 2018, Cold FAid, LLC manufactures a cold relief kit that merges best practices and evidence-based medicine for the common cold in its strategy, while optimizing medication safety and adherence with its partnering mobile app. It is a superior all-in-one cold management solution, effectively facilitating recovery. It gets users feeling better sooner with less severe symptoms, while offering communities a better tool to contain the spread of the common cold. The smartphone app builds user confidence in knowing what medications to take, when and how to take them through medication reminders. In addition, app features include a listing of warning signs indicating when to seek medical care and a cold relief medication record to share with a healthcare provider. Overall, Cold FAid® cuts through the clutter of the cold relief aisle with a carefully curated remedy that simplifies the decision-making process, achieves results, & brings peace of mind.
Founded in 1997, WBENC is the nation’s leader in women’s business development and the leading third-party certifier of businesses owned and operated by women, with more than 17,000 certified Women’s Business Enterprises, 14 national Regional Partner Organizations, and more than 350 Corporate Members. More than 1,000 corporations representing America’s most prestigious brands as well as many states, cities, and other entities accept WBENC Certification. For more information, visit www.wbenc.org.